The Great Video Dilemma: Scripted vs. Unscripted - Which Works Best?
Hey there, welcome to our live stream! We're tackling a crucial topic today - should you script your videos or go unscripted? I'm Daniel, the CEO of SmoothViews, based in Stockholm, Sweden, specializing in video and live stream production for businesses.
In this era of video content overload, the scripted vs. unscripted debate is a real conundrum. Let's dive in and find some answers.
The Place for Scripted Content:
Scripting is essential when you have a complex product or service to showcase, like Logitech's multifunctional gadgets. It ensures you cover all the intricate details efficiently.
The Rise of Authenticity:
However, in today's content landscape, authenticity is key. Think about those YouTube sensations - they often adopt a vlog-style approach that resonates with audiences. Traditional scripted commercials like the '90s BMW ad no longer hit the mark.
Scripted vs. Unscripted: Fake vs. Authentic:
The core question is scripted or unscripted, fake or authentic? Let me offer some valuable insights and tips for your corporate videos.
Tip #1: Record Video Podcasts in Context:
To keep it real, record video podcasts in the actual setting of the subject matter. Showcasing a gym, for instance, alongside a genuine customer's experience adds authenticity and value.
Tip #2: Think Backwards:
Start with your YouTube video's click-worthy title and work backward to create content that aligns with it. This approach ensures you're addressing a specific question for your audience.
Tip #3: Cost-Effective Approach:
Scripting is time-consuming and costly. Embrace the conversational style of video podcasts, and you'll save time and resources.
Tip #4: Educate or Entertain:
Content should either educate or entertain, or even both if you can manage it. If you're an expert in your field, share your knowledge in an educational format.
Tip #5: Efficient Shot List Creation:
Film the video podcast first and then create a shot list based on the valuable content you've captured. It eliminates guesswork and keeps things organized.
Tip #6: Transform Case Studies:
Ditch the text-based case studies and opt for a concise video format like the one you've seen today. It's engaging, cost-effective, and impactful.
So there you have it - some food for thought on scripted vs. unscripted video production. I'm Daniel from Smoothviews, and if you have any questions or want to connect, feel free to reach out in the comments below or on my LinkedIn profile.
Thanks for joining me today, and I hope you have a fantastic day. See you on the next one!