Why should Aurore have her own TV show? Live pitch!

Daniel aimed to convince Aurora of the advantages of going live on LinkedIn, and their conversation covered various aspects of live streaming and its potential for their business.

Daniel praised Aurora's communication skills, describing her as an inspirational speaker and emphasizing the importance of leveraging various content platforms. He suggested that individuals like Aurora, who are skilled at communicating, should explore all available content platforms, including live broadcasting.

Aurora shared her initial struggles with public speaking, including imposter syndrome, but highlighted how being on stage felt like entering a parallel universe where she belonged. She expressed concerns about going live due to the lack of editing and reviewing options, which made her feel vulnerable.

Daniel encouraged Aurora to embrace the challenges of live broadcasting, emphasizing that doing difficult things often leads to growth and positive outcomes. They discussed the potential for educational content to succeed on LinkedIn Live and how it could help Aurora's mission of raising awareness about critical issues.

Aurora expressed her conflicting emotions around her mission and questioned whether live broadcasting could accommodate her range of emotions and perspectives. She also mentioned her preference for spontaneous content creation over strict scheduling.

Daniel offered practical advice, such as repurposing pre-recorded content within a live format, using captions to cater to a silent audience, and inviting guests to join the live stream. They brainstormed ideas, including segments like "Aurora's Rant" and involving the audience in the content creation process.

They also discussed the importance of transparency, gamifying the content, and seeking feedback from the audience to improve future episodes. Daniel highlighted the flexibility of LinkedIn Live and its potential for engaging with viewers in real time.

In summary, Daniel and Aurora's conversation explored the benefits and challenges of using LinkedIn Live for their video production agency. They discussed strategies for creating engaging and educational content, incorporating pre-recorded material, and involving the audience in the content creation process. Ultimately, they considered how live broadcasting could align with Aurora's mission and communication style while growing their business.

Keywords: LinkedIn Live, video production agency, Stockholm, Sweden, live broadcasting, educational content, transparency, audience engagement, content creation, gamification, feedback.